How did you find out about the sims 3?

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I found out, out of curiousity, because in one of The Sims 2 EP i think it was Freetime, the sims were able to play a very early in development Sims 3 game. So in March i decided to see if there was a chance of it happening or was it some sort of joke, sure enough the website was up with the pictures of CAS and screenshots. I was like  {woot}